One Savvy Mom ™ | NYC Area Mom Blog: Sears: Send Your Children Back To School In Style This Year - Without Breaking The Bank!

Sears: Send Your Children Back To School In Style This Year - Without Breaking The Bank!

A Little Bit About The Sears/BlogHer  Survey On Back To School Shopping
Sears Offers Back to School Fashion at Affordable Prices to Help Make This Year Amazing!
Nearly two-thirds of parents who responded to a new survey say they are inclined to spend more on apparel items, including jeans, tops and shoes, for this school year versus last year. Though they may spend more, parents will be using newspaper ads, circulars and loyalty programs to track down deals throughout the season, according to the joint survey by Sears and BlogHer, Inc. While the economic state of the nation continues to have an impact on spending—with the National Retail Federation finding that families will on average spend less on back-to-school shopping than last year According to NRF’s 2011 Back-to-School survey conducted by BIGresearch, families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, within a few dollars of last year’s $606.40 average. – the just-released survey indicates that what parents are looking for above all is value.
Highlights of the national survey of more than 700 respondents include:
  • More than 60 percent of moms surveyed claim cash is the number one form of spending for back-to-school items, followed by credit cards (28 percent) and checks (four percent).
  • Four out of 10 families will do most of their shopping right before school starts or after school is back in session, yet almost half (47 percent) are keeping an eye on all sales and specials throughout the summer.
  • While online shopping and mobile apps serve as useful tools for moms on the go, eight out of 10 parents (83 percent) will conduct their back-to-school shopping in-store, with more than 60 percent using circulars and 31 percent relying on loyalty programs to get the most out of their budgets.
Shopping for jeans is an enduring back-to-school tradition that we’ll continue to see, with almost one-third (31 percent) of respondents to the Sears/BlogHer survey, citing denim as a primary apparel item they would be inclined to spend more on. Furthermore, nearly half (46 percent) indicated that they would buy two to four pairs of jeans per child, while more than two-thirds (68 percent) of moms plan to keep costs down by spending less than $50 per pair.

“Especially during this tough economic climate, Sears remains committed to providing aspirational, affordable fashions,” said Dave Friedman, SVP and president of marketing, Sears Holdings. “This survey confirms the back-to-school trends we anticipated—that moms are savvier shoppers, now more than ever. That’s why our goal for back to school is to provide a wide selection of brands and styles to match every kid’s personality at prices families can afford.”
From jeans to hoodies to graphic tees, Sears has all the “in” styles to match every kid’s personality and every family’s budget, with fashion brands such as BONGO, American Star, Dickies and U.S. Polo Association. Sears also has the latest styles in denim, including super-stretchy jeans (jeggings) as well as designer details like ”bling” back pockets.

The survey also found that while the rising cost of school supplies remains an issue of concern, there are several other considerations that parents rate as worrisome, including:
  • Budget cuts, particularly to music and arts programs, were ranked as the top concern, with 27 percent of moms ranking that as their number one concern.
  • Lack of nutrition in cafeteria food came next, with 20 percent ranking it as their biggest concern.
  • Demanding homework load for kids came in behind these other economic and health-focused issues, with 19 percent naming it a top concern.
To help customers be on top of all the hottest trends and make this school year amazing, Sears recently launched a new fashion website, http://www.searsstyle.com/, which houses all the latest stories and trends from the world of fashion. While shopping in-store, families can also use convenient kiosks to order back-to-school items that are not in-store or in-stock. To help prepare for the shopping experience, moms can visit www.Facebook.com/Sears  to check out the “Mom’s Amazing List” app, which allows them to create their own back-to-school shopping list and offers suggested lists based on gender and age.
Our Experience
Shopping for back to school can be a daunting task. First, with what to buy? Next, will the kid's like what is purchased enough to actually wear it? Yes, we've hit the glory day's in my home!  You know, the day's when your children start voicing their opinions on brands...and dare I say it? What's "in" (gone are the day's when I could simply go in and scoop up what I thought was cute and affordable!).

Thankfully, Sears has made the ordeal of Back to School shopping easier on mom's this year, in more way's than one. With the chance to speak to a Sear's store manager before our Back to School shopping trip, it became clear just why parent's should turn to Sears when shopping for their children this Fall. Already low prices, are being made even more affordable with weekly sales (check your local weekly ad online before shopping), coupons, their "Moms Amazing List" app, and SearsStyle.com. Parent's can look forward to a full range of products, making it easy to shop for everything your children need and want, all in one place. With brand favorites such as Hoodie Buddies, Levi's, Kardashian Kollection (an exclusive Brand to Sears) Dockers, Lee, Joe Boxer, Disney, and Carter's  just to name a few,children will find what they want, at affordable prices parents will love! From shoes, to backpacks, to full Fall wardrobe selections, Sears has it all covered!
Before shopping our local Sears last weekend, I set out to achieve maximum results on a set budget of $225 (total) for our two children.
 Along with making a list of essentials, I browsed the local store advertisement which also included a coupon for 15% off the total purchase (including clearance items).
Toughskins (a Sears value brand) were offered at an additional discount if purchased in pairs (as they frequently are), so we chose four sets (tops and bottoms) for the princess, two 2-piece outfits (that included a top and bottom) along with a 4-piece licensed Disney character sleepwear set (included 2 tops and 2 bottoms), and a winter coat (the color purple of course...the princess would have it no other way!).
Next we browsed the boy's department, where Docker's, Canyon River Blues, and Levi's were being offered at incredibly low prices! We chose three Docker's dress shirts, a Dockers tie (convenient clip-on), a pair of jeans by Canyon River Blue's, a 3-piece Pajama set (2 bottoms and 1 top), and a Winter coat.

While waiting in line to checkout, I observed a young mother who was checking out just ahead of me. She didn't have the local advertisement, and was purchasing what also looked to be a full Fall wardrobe for her children.  The friendly cashier graciously informed her of the coupon and provided her with a circular.By offering this young mother the coupon, it saved her an additional $37!

I really love (LOVE, LOVE, LOVE!) stores that show appreciation for their customer's, and this is a store clearly does!

 
The low prices, coupled with an additional 15% off coupon, easily allowed me to stay within my Budget of $225, the grand total for our Back to School shopping trip was $225.92!

Send your kid's Back to School in style this year, with Sears! Your kid's and wallet will Thank You!


Send your kid's Back to School in style this year with Sears!  You can find the item's pictured at a Sears store near you, and online at http://www.sears.com/ . Plan your Back to School shopping trip http://www.searsstyle.com/ and with the "Mom's Amazing Shopping List" app by Sears which can be found on the Sears Facebook page at: www.facebook.com/sears



54 comments:

  1. I was surprised to read that so many people are now using cash as opposed to charging for their back to school purchases. Sears has always been a go to for me when my children were attending school and I see that they remain popular for back to school apparel and supplies!

    ReplyDelete
  2. It doesn't surprise me that 83% of back-to-school shopping will be in-store, shipping costs sometimes is about 50% of the total cost of your order. I've noticed that there have been great back-to-school sales with additional early bird or night owl shopping ours. With the economic times people are definately turning to cash only purchases because it's just not feasible anymore to use credit.

    Wanda McHenry

    ReplyDelete
  3. I, too, was surprised that a large percentage of back-to-school shoppers used cash. I rarely have more than $10 in my wallet! I imagine it would make it easier to stay within your budget if you're just using cash. Once the cash runs out, you're done!

    I would like to add my kids aren't in school yet, so I haven't had to go through the whole back-to-school shopping experience yet. Kids just get more expensive as the years go by!

    Allibird1 at aol dot com

    ReplyDelete
  4. Love knowing that I can find everything I need right in one store like Sears. I remember my mom taking me school shopping for clothes at Sears & now I'm doing the same with my little one. It's wonderful they are continuing to provide good quality clothing that is affordable and cute!

    ReplyDelete
  5. I love shopping at Sears, especially when they clearance the clothes, you can really make out there.

    ReplyDelete
  6. I love Sears! I do my back to school shopping at several places, however every year in large part I end up at Sears. I find the clothing great quality for a reasonable price.
    (jglaframboise at eastlink dot ca)

    ReplyDelete
  7. I buy most of my girl`s back to school clothes at Sears, I love their clothes.

    ReplyDelete
  8. Wow, you came away with a lot of loot. I love their Joe Boxer items, especially their undies. They have such a great variety for an affordable price. Thanks for sharing your back to school experience, it's a mad house this time of year.

    ReplyDelete
  9. I love that Sears is one of those places where you can get pretty much anything. From tools, to appliances, to clothing. It's so great to just get anything there!

    ReplyDelete
  10. I love SEARS branded products like Kenmore...so reliable.

    ReplyDelete
  11. having worked in customer service...I will go out of my way to shop at a store with quality customer service employees. Way to go, Sears cashier, who went the extra mile to inform a shopper of the coupon!

    ReplyDelete
  12. I can't believe how much people spend on clothes and school supplies alone. Expensive.

    mk198513 at yahoo dot com

    ReplyDelete
  13. Glad to see people are using more cash then credit. My children are all grown and we always used cash for all pack to school.

    ReplyDelete
  14. Sears has always been one of my favorite places to shop for clothes and home needs.

    ReplyDelete
  15. i love sears i find everything i need there
    yuskomartha@yahoo.com

    ReplyDelete
  16. Sears is one of my favorite places to shop. They have a very good selection and great sales.

    ReplyDelete
  17. I love scratch and save sears events :)And I'm always lucky to draw the best deals ever!

    ReplyDelete
  18. I don;t have kids any more but one of my kids has 6 kids and school shopping is an event

    I don't know anyone who carries cash including me.

    ReplyDelete
  19. I love shopping for kids cloths....I just hate when they are with me trying to help. They seem to hate everything....Grr

    ReplyDelete
  20. We love Sears. All of our Kitchen Appliances are from there! They are wonderful!

    ReplyDelete
  21. I love shopping at Sears, the always have good sales!

    ReplyDelete
  22. I enjoy shopping with Sears,and I'M a cash carry shopper now a days...Yeah,I have to watch where I put my purse/wallet,but I can go home knowing it's all paid for in full,no headaches later if something unexpected happens..
    kathryn20000 twitter
    kathryn66@comcast.net

    ReplyDelete
  23. Thanks for the heads up. This is the first I've heard about "Mom's Amazing Shopping List" app by Sears. I need to head on over to their facebook page. Thanks again.

    mail2ahayes@gmail.com

    ReplyDelete
  24. Thanks for the heads up. This is the first I've heard about "Mom's Amazing Shopping List" app by Sears. I need to head on over to their facebook page. Thanks again.

    mail2ahayes@gmail.com

    ReplyDelete
  25. My little one is too little for back to school shopping, but I do love shopping the clearance section for her "sunday clothes". She is quite the little diva and I love not only the style we can achieve from sears but I love the quality and prices.

    ReplyDelete
  26. Sear's has been around for ever! They have great prices and still seem to survive though all the bad economies! I remember shopping there as a child. I remember once I bought my son some Tough Skin Jeans but because he wouldn't move when I put them on him, I had to return them and get him some jeans that were not so stiff! LOL! Schools supplies have gone up! When I was young, the school supplied almost everything! How the times have change!

    ReplyDelete
  27. I did a lot of my back to school shopping for my oldest at Sears. I love their clearance section :)

    sapphiresoda(at)gmail(dot)com

    ReplyDelete
  28. I really like their clearance section, I've always been able to find really nice clothes for my kids.

    cthulhu(at)obsidiansoda(dot)com

    ReplyDelete
  29. I agree with everyone else in that I'm surprised more people use cash, especially these days. I'm not surprised to find that Sears is one of the best places to shop for childrens clothes. I remember that was always the first place my mom would take us when back to school shopping.

    ReplyDelete
  30. Im always suprised at the stylish variety of clothing available at my local Sears. Growing up, I always thought of Sears as a home appliance/electronics store, not a store wear you can buy awesome clothes at awesome prices.

    -- Chelsea Saulpaugh

    ReplyDelete
  31. Sears in the best store to purchase children's clothing all year round. I have shopped at Sears for over 20 years and it is the first store I head to when the kids need things. I love the styles they offer and the quality is superb and you cannot beat their pricing.

    Deb Dorrington
    foxydebs@hotmail.com

    ReplyDelete
  32. this is great! im glad i found this out!! it will definitely help me save a lot of time and money! Buying things all at one place helps so much and is so convenient. They have great pricing and great selections! ill be going there very soon!

    ReplyDelete
  33. any ways to save on back to school are much appreciated!

    ReplyDelete
  34. Great please to buy kids clothes!

    ReplyDelete
  35. This is exactly where my mother used to take us for back to school shopping

    stephy905@hotmail.com

    ReplyDelete
  36. great post, I have been a sears member for 32 yrs, they continue to sell great USA made products and stand behind them, my husband gets all his craftmens tools there and they carry a life time warrenty too, I love there sheets and have bought mine there for years, not to mention the deals on clothing, espeacially coats
    sewitupjulie at gmail dot com

    ReplyDelete
  37. I do lots of shopping for my kids at sears...and find great deals.

    ReplyDelete
  38. I have to say my daughters were AWAKENED when we hit Sears a month ago while at the Mall of America. They were so giddy to find great clearance T's and so many cute new fall things on SALE and also got the 15% off from their circular. Now we go to our local mall and my youngest asked to skip the 'standard' tween and teen stores we cant afford to shop in, and asked to go to Sears (well and Penney's). They feel like they hit the jackpot!

    I am one mom who def is in the percentage that goes for a few cheaper jeans. Under $50 for sure. Actually, with coupons, I spent less than $25 for their jeans and they were not "substandard brands" by any means.

    Cant believe you got ALL that for a bit over 2 bills. AWESOME!
    thanks for the ride along!

    ejrichter60 at gmail dot com

    ReplyDelete
  39. To be honest I don't know what my family would do without Sears. It has always met our needs for the kids without breaking the bank. We love Sears for it's quality and the prices.

    grand.prix@live.ca

    ReplyDelete
  40. We love the sales at Sears! We shop there quite often for Paige's clothes.

    carissa.sutton(at)gmail.com

    ReplyDelete
  41. We are lucky to have a Sears store close by and we always find good deals. Another plus is that the sales people are always so friendly and helpful.
    susaaan at gmail dot com

    ReplyDelete
  42. Im not surprised that more people are using cash. Many people have either Maxwell out their credit cards or gotten into major debt using them.

    ReplyDelete
  43. Congrats on finding such great deals at Sears! I love using discount coupons too, especially ones as awesome as the 15% discount coupon you got to use. You saved over $30 that can be used for other things for you and your two kids. Thanks!

    ReplyDelete
  44. >>> The friendly cashier graciously informed her of the coupon and provided her with a circular.By offering this young mother the coupon, it saved her an additional $37!

    I know stores do not allow employees to do this ...Kudos to the cashier for doing this

    ReplyDelete
  45. I like shopping at sears with coupons or if they are having a clearance sale.

    2dogs5catscrew@att.net

    ReplyDelete
  46. I love Sears for there school clothes and fab sales they also have very friendly, helpful staff xx

    ReplyDelete
  47. I was VERY surprised that a majority of back to school shoppers use cash! I never carry cash on me!

    I also love shopping at SEARS, they always have great deals and a large selection.

    ReplyDelete
  48. Cash over credit ? and sixty percent at that! wow.

    ReplyDelete
  49. I'm also surprised at how many shopper use cash, I never carry cash. It looks like you got a lot of stuff.

    ReplyDelete
  50. i always use cash, i love that sears has everything i need at one store!

    ReplyDelete
  51. I remember as a kid we always did our back-to-school shopping at Sears. Now there are a lot of options, but I still shop Sears for quite a bit of my wardrobe (not to mention appliances, tools, outdoor items, and many other things).

    ReplyDelete
  52. I was just there yesterday!

    Got a great new shirt.

    ReplyDelete