[ Barbie The Dreamhouse ® Experience Berlin Pictured Above ]
Attention Barbie ® fans! With Barbie ® doll’s recent announcement that she’s selling her Malibu mansion, the style icon revealed that, for the first time ever, fans worldwide will now be able to literally step inside her world with Barbie™ The Dreamhouse ® Experience!
Two life-sized houses complete with pink elevators, a walk-in “glitterizer,” an endless closet and a dazzling “diamond” ring display will be unveiled in South Florida at Sawgrass Mills and Berlin, Germany in just a few weeks [March 2013]!
In March, the real life Dreamhouses will provide fans with a real world opportunity to interact with Barbie, her friends and family, and truly see what it’s like to live her fabulous mansion! Using Radio Frequency Identification (RFID) technology bracelets and LED touch screens, fans can also create their own personalized experiences during the tour – including the chance to digitally “try on” Barbie ® doll’s amazing fashions.
“This year, Barbie is inviting fans into her world to explore what they’ve only played with in doll size,” said Lori Pantel, vice president, global marketing for Barbie. “Barbie’s life-sized Dreamhouses will provide fans a new way to interact and engage with the Barbie brand while providing a memorable experience.”
Inspired by the house in the popular web series, “Barbie™ Life in the Dreamhouse,” Barbie™ The Dreamhouse Experience was designed, developed and built by EMS Entertainment, a global leader in the live exhibition community. The Dreamhouse® was built in less than a year, using more than 20 pounds of glitter and 100 gallons of pink paint to decorate the 25,000 square foot Berlin and the 10,000 square foot South Florida Dreamhouses.
“We’ve paid incredible attention to detail and created a completely interactive experience by using the latest technology to personalize each fan’s visit to the Dreamhouse,” says Christoph Rahofer, president and CEO of EMS Entertainment. “Together with our partner Mattel, we are building a first of its kind experience for Barbie fans around the world.”
Barbie® doll’s best friends, family and pets are also featured throughout the experience in unexpected ways with animation, photography and interactive games creating an engaging experience for Barbie® fans of all ages. More than 350 Barbie® dolls and other collector memorabilia will be on display and fans can purchase the Barbie™ Dreamhouse doll and accessories on site at the Barbie® Dreamhouse® boutiques.
Fans can choose between general admission tickets [starting at $14.95 in the U.S. and 12 € for children ages 3 to 12] and several other packages including specials for school groups, families of five. The VIP Megastar Experience will also be available [see site for rates] which includes access to the Barbie® “Fashion Runway” and the “Rockstar Stage.”
Barbie™ The Dreamhouse ® Experience is currently scheduled to run through the end of 2013.
For more information, pricing and to purchase tickets visit www.barbiedreamhouse.com.